Imagination failure: General Mills missed a good bet: they could've put a batarang or Bat-symbol to dot the "i" instead of the usual cheerio.
"Three grams of soluble fiber daily from whole grain oat foods, like cheerios cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Cheerios cereal provides 1 gram per serving."
"Batman Stunt Figure Inside" - actually, we found a Joker figurine.
